Frequently Asked Questions

General Information

  • We believe our clients’ financial well-being is strengthened by the personalized advice and service we provide as an independent firm. Our independence ensures we remain conflict-free, delivering objective guidance backed by research from top-tier providers. With the flexibility of an open-architecture platform, we can offer access to a broad array of products and services from a diverse network of industry-leading sources.

  • While we would have preferred to keep you informed throughout the process, legal and regulatory guidelines prevented us from sharing our plans in advance. As licensed professionals, it’s essential that we follow these rules, even when it’s not easy. We truly appreciate your understanding and continued trust during this transition.

  • Custody and Protection of your assets is a top priority for us. After a thorough due diligence process, we selected Fidelity as our custodian due to their private ownership, advanced technology, independent research capabilities, and strong reputation for service. We are highly confident in the safeguards they have in place and value their proven strength, scale, and credibility in the industry. As of 3/31/2025, Fidelity custodied over $15 trillion in assets.

  • Once you complete and sign the account opening and transfer documents provided via the Docupace link, we will initiate the transfer process from your previous firm. Transfers typically take 5 to 10 business days, though private investments may require additional time. We will closely monitor your accounts throughout the process and provide updates as needed. After the transfer is complete, we will assist you in re-establishing any recurring transactions such as direct deposits, automatic drafts, and other linked transfers.

  • Longleaf Capital Group (LCG) was established by a team of seasoned wealth advisors committed to prioritizing clients’ best interests, free from the constraints of traditional corporate culture. With a combined 183 years of experience, LCG operates on an open-architecture, proprietary platform that allows for customized recommendations and access to top-tier providers. The name “Longleaf” honors the resilient southern pine known for its ability to thrive despite all the challenges in its environment—symbolizing the enduring strength and adaptability we bring to our clients.

Benefits of Independence

Fiduciary-First Approach

Independence gives us the flexibility to design personalized strategies tailored to your unique goals.

Customized Advice

As an independent firm, we’re free from proprietary product requirements and corporate sales agendas. This allows us to act solely in your best interest— with complete objectivity.

Access to a Broader
Investment Universe

We can partner with a wide range of best-in-class investment providers and platforms, offering access to solutions not limited by a single institution’s shelf.

Deeper Relationships

Without the constraints of a large corporate structure, we can focus on building meaningful, long-term relationships and delivering a more responsive, boutique client experience.

Transparency and Trust

We’ve built our firm with intention—choosing independence so we can control how we serve clients, grow our practice, and evolve with the industry.

Entrepreneurial Mindset

Our compensation is straightforward and fully disclosed. We believe transparency builds trust— and trust is the foundation of everything we do.